Kelsey Custer joined the Headstrong Project as Salesforce Database Administrator in 2020. She is responsible for standardizing Headstrong reporting, database management, and is the point of contact for all integrations, expansion, and visualization projects. Kelsey previously worked at the risk management firm Corporate Risk Solutions as Marketing Associate and focused on improving CRM systems and processes at Santé Ventures, a healthcare and life sciences venture capital firm. Kelsey earned her Bachelor’s in Business Administration with a concentration in marketing from Georgia State University. She enjoys travelling, exploring the city, and trying new restaurants.